The international hit show Matilda presented the perfect opportunity to get children and their parents to engage with the Chev at a matinee show. We commissioned illustrations with Quentin Blake's signature look to create a campaign to encourage the community to support this charity. The event collateral included a personalised kindness journal, gift bags with extra goodies to share with others, and pledge cards to support the Chev's various projects. Over 2000 people attended the show and were inspired to donate.